Designer and Senior Art Director specializing in concept-driven campaigns and visual storytelling.

ABOUT
I'm a Senior Art Director based in Zürich, with 5 years of experience developing integrated campaigns across European markets. I've worked on campaigns for clients like UBS, Lufthansa, Novartis, and Alcon across international agencies including Publicis and Serviceplan.

I specialize in translating strategic challenges into visual solutions that work across channels – from concept development and art direction to on-set execution and brand systems. I collaborate closely with copywriters, strategists, and production teams to ensure ideas are both creatively strong and practically executable.

I'm bilingual in German and English, with professional experience across Germany, Austria, Switzerland, and France. I also work with AI tools to accelerate visual exploration and iteration.

What drives my work is the act of finding clarity within complexity. Whether it's a global campaign or a brand identity project, I'm drawn to work that's conceptually grounded, visually distinctive, and built through genuine collaboration.

I'm looking for opportunities where strategic thinking and craft both matter – and where there's room to push ideas forward.



SOCIAL
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JARED
GRASSER
ABOUT