Say yes to that limited-edition label. To bring Lufthansa's collaboration with the TV show Sing Meinen Song to life, I illustrated custom bottle labels for eight German artists including Tim Bendzko, Peter Maffay, Eko Fresh, and Juli. The personalized approach to each design generated strong social media engagement and proved that thoughtful illustration can elevate branded collaborations beyond standard merchandise. This work was completed by me at Serviceplan Munich.