During London Fashion Week, Lufthansa wanted to spotlight three under-the-radar destinations – Bangalore, São Paulo, and Johannesburg – through the lens of fashion and culture.

With my team at Serviceplan, I developed the concept and art direction for an airport terminal pop-up at Truman Brewery. I designed three immersive mini-worlds, briefed local fashion designers on bespoke jackets for each city, and directed the visual execution from spatial layout to launch night details.The activation drove solid engagement and proved that when you ground experiential work in authentic cultural collaboration, it resonates beyond the brief.