Legacy is more than what you leave behind. To showcase UBS’ positioning as an international wealth manager, we collaborated with Roger Federer to develop a global campaign that visualized the power of legacy through the lens of the tennis icon’s historic career. I co-developed the visual concept and contributed to the art direction throughout production – from photographer briefings through to on-set execution and final layouts. Imagery captured Federer's defining moments in a way that translated across global markets while reinforcing UBS's own legacy narrative. I developed this project alongside my team at Publicis Zürich.