Style helps the world stand out. So, to spotlight three under-the-radar destinations at London Fashion Week, Lufthansa looked at Bangalore, São Paulo, and Johannesburg through the lens of fashion culture.

For the launch, I designed three immersive mini worlds, developed the concept + art direction for an airport terminal pop-up, briefed local fashion designers on bespoke jackets for each city, and directed the visual execution from spatial layout to launch night details. The activation drove solid engagement and proved that when you ground experiential work in authentic cultural collaboration, it resonates beyond the brief. This campaign was created alongside my team at Serviceplan Munich.